Integrated Campaigns and
You’re looking to launch a campaign using both digital and traditional channels and you want all aspects to work together synergistically. You could hire a few different experts or just work with Marketing Intelligence to bring all the pieces together.
Whether you want to sell programs or services, increase donor retention, or launch a capital campaign, we’ll help you craft themes and messages that resonate with your audience, create a consistent approach across all media and make sure traffic flows where it needs to reach your goals. In the process you’ll be able to track results and adjust on the fly as needed.
- Audience Identification and Targeting
- Messaging & Content Strategy
- Print & Digital Production
- Advertising & Direct Mail
Digital Strategy and Development
A strong website is the foundation of your digital marketing strategy. In today’s world, your customers and prospects have access to information any time and any place they want it. Are you providing it for them?
With an ever-growing list of options for people to connect and share information, it’s difficult to know where to best reach your customers, and how to spend your time and resources. Today, people want brands they can trust, and communications that are personalized and relevant. With the right digital strategy, we’ll help you tailor your approach and messages to the needs of your customers.
- Website Design & Development
- Search Engine Optimization (SEO)
- Email Marketing Campaign Strategy & Development
- Pay-Per-Click Campaign Strategy & Optimization
- Social Media Strategy
You may have systems in place to monitor your web traffic, digital campaigns, and email open rates, but can you make sense of all the data you’re collecting? Would you like to know more about who your customers and contributors are and how to clone them?
We’ll help you leverage your data so that you can gain clarity around the results of your marketing activities and then suggest immediate steps to enhance your performance and build ever more successful campaigns!
- Market Research
- Market Penetration Analysis
- Website & Digital Analytics
- Customer Profiling & Modeling
- Data Mining