Exterior Banner promoting Summer Camps at local YMCA branch facilities.

Printed Camp Booklet

Printed Camp Booklet detailing all local offerings - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Printed Camp Booklet details all local offerings; mailed to 87,000+ households and distributed at local YMCA facilities.

In Branch Display Materials

Lobby Displays - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Lobby Displays posted at local YMCA facilities

Floor Clings as hopscotch game to promote involvement - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Floor Clings as hopscotch game to promote involvement at local YMCA facilities

Large Poster for Wall Display and Window Clings - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Large Poster for Wall Display and Window Clings featuring teaser for booklet take-one and hopscotch game inside local YMCA facilities

Special Edition Camp T-Shirt

Special Edition Camp T-Shirt - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Special Edition Camp T-Shirt as incentive encouraged families to sign up for camp earlier; presented as a limited time offer

Program Flyer Templates

Program Flyer Templates - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Program Flyer Templates created to give local YMCAs tools with which to provide week by week details for families including field trips and themes

Email Series

Email Series of ten emails promoting summer camps, swim lessons, and overnight camps - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

Email Series of ten emails promoting summer camps, swim lessons, and overnight camps

ykids.org

ykids.org, a one-stop summer camp website for parents - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

A one-stop summer camp website for parents; includes program details, pricing and registration links. See it in action here.

Customized Reporting Dashboard

Customized Reporting Dashboard - Summer at the Y Project - Marketing Intelligence, Seattle, WA 98116

A Customized Reporting Dashboard for the campaign pulling together data from separate systems including enrollment data, website traffic data by source, and email performance data

10
Year Over Year Revenue Up
1100
More Weeks of Camp Sold
72
Increase in Web Traffic Over Past 5 Years