Exterior Banner promoting Summer Camps at local YMCA branch facilities.
Printed Camp Booklet
Printed Camp Booklet details all local offerings; mailed to 87,000+ households and distributed at local YMCA facilities.
In Branch Display Materials
Lobby Displays posted at local YMCA facilities
Floor Clings as hopscotch game to promote involvement at local YMCA facilities
Large Poster for Wall Display and Window Clings featuring teaser for booklet take-one and hopscotch game inside local YMCA facilities
Special Edition Camp T-Shirt
Special Edition Camp T-Shirt as incentive encouraged families to sign up for camp earlier; presented as a limited time offer
Program Flyer Templates
Program Flyer Templates created to give local YMCAs tools with which to provide week by week details for families including field trips and themes
Email Series of ten emails promoting summer camps, swim lessons, and overnight camps
A one-stop summer camp website for parents; includes program details, pricing and registration links. See it in action here.
Customized Reporting Dashboard
A Customized Reporting Dashboard for the campaign pulling together data from separate systems including enrollment data, website traffic data by source, and email performance data